After writing about Avast's recommendation of Google Chrome during installation, I was interested in the idea of "opt-in" suggestions. That is, when Avast recommended Chrome, the installer didn't automatically select to install the browser, but instead allowed users to opt-in to install it. This is a consideration that many companies don't take, and users can end up with software they never wanted.
I was then introduced to another proponent of "opt-in" recommendations, OpenCandy. OpenCandy is a startup that powers software recommendations during installations, but they do it the right way. They only deal with high-quality apps (BitTorrent, doubleTwist, and PrimoPDF, just to name a few) and they don't trick users into installing anything they don't want.
With OpenCandy, you won't end up installing "Super MicroVirus 2003" with your newfound application. And that's a great thing, if you ask me.
You can read more about OpenCandy here: Want Great Apps? Think OpenCandy
Saturday, January 23, 2010
Subscribe to:
Post Comments (Atom)

0 comments:
Post a Comment